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Projects & project migration Users can organize their work into projects and all the configurations and keywords hierarchies from one project can be exported and imported into another project belonging to the same user or to any other user. Collaboration Users can invite other users to collaborate on the same project. There are “Editor” and “Viewer” roles, allowing certain users configure keywords and others just visualizing dashboards. Export All the widgets can be exported and downloaded so the users can integrate them into offline reports. Data Insights Using the Data Insights module, one can do an in-depth analysis of his social media audience. Using advanced aggregation techniques and AI algorithms, raw social media data is transformed into powerful insights: Demographics This section splits the analysed audience into following charts: • Distribution by Age • Distribution by Gender • Distribution by Country • Distribution by City Social-Economics Widgets that show the following: • Education level of targeted audience • Job industries of targeted audience • Languages spoken • Distribution of sentiment across audience’s mentions • Main domains of interest Influencers There are determined two types of influencers: • Actual Social Media influencers existing in the analysed audience. They are determined by their social media numbers (likes, views, shares, etc.); • Audience influencers. Determined with a betweenness centrality algorithm. They represent the influencing nodes in the analysed audience based on their relationships. Personality Personality insights determined by a personality profiling algorithm. A radio chart presents the distribution of the Big5 personality traits: Openness, Conscientiousness, Extraversion, Neuroticism and Agreeableness. Each trait is split furthermore into its personality dimensions. Interests • User likes • Hashtags • Mentions • WordCloud • Topic modelling Media Affinity Most frequent personal blogs, travel companies, brands, political parties, authors, companies, etc. liked across the audience. Data Oracle Off-chain and on-chain APIs that offer access to the social media metrics and insights discovered by the Sether modules, to external applications. This module offers users a way of building decentralized and transparent applications over social media data. Off-chain API RESTful API that provides access to social media metrics and data aggregations determined by Sether. Blockchain API Solidity API and event listening module integrated with Ethereum Blockchain. Features the same methods as the RESTful API but makes them available in smart contracts. Administration dashboard Social media connections and keywords configuration can be made visually on Sether’s main web application by API consumers. Here they can also track their API usage, expenses and configure billing details. Examples of AI Algorithms used so far Brand Voice Sentiment analysis Topic detection Location mining Data Insights Face detection Location detection Personality prediction Sentiment &Category mining Topic detection

Endpoint An endpoint is the actual dAPI endpoint that might represent an individual feature the dAPI provider offers (e.g., GetWeather, GetAccountBalance). A Consumer will always call an Endpoint published by the Provider. Design The core idea is to run a more efficient decentralized system (with its own nodes) that can relay data to and from main chains (Ethereum, Binance Smart Chain, Cosmos, Polkadot, etc.). Sether 2.0 is a new trustless, permissionless, open blockchain that eliminates the security risks and usability hassles of working with off-chain data. In Sether 2.0, dAPI call hashes are stored on-chain, along with transaction calls and arguments. The actual execution of the dAPI call happens off-chain because it can involve complex things like routing, load-balancing, rate-limiting, complex authentication schemes, and more. Performance is gained by grouping many off-chain dAPI responses into a single on-chain state transition. Security is guaranteed by the chain contract's ability to verify the correctness of state transitions. Nodes submit rollup blocks that summarize off-chain transactions along with a Merkle proof of the result of the dAPI call, together with other related information like the provider's public key, API call parameters, and time of execution. This provides higher throughput, lower costs, and improved security. SethChain nodes reach consensus through Byzantine-Fault Tolerant state machine replication on many machines. It is based on DPoA (Delegated Proof of Stake), with consensus based on proportions of the voting power of the nodes. Our functional pilot is built now with the Cosmos SDK and utilizes Tendermint's BFT consensus algorithm to reach immediate finality. This finality is reached upon getting enough confirmations from enough block producers. SethChain nodes are responsible for producing new blocks. They participate in the network consensus protocol by broadcasting votes which contain cryptographic signatures signed by each node's private key. It is like other Cosmos-based delegated proof-of-stake chains. A node will always belong to an API provider. The provider is free to choose the dAPIs it provides, their configuration, high-availability, security, and rate-limiting parameters, along with a trust pool (described later). A request-response protocol will be available in the first version of Sether 2.0. Later versions will also implement a publish-subscribe mechanism. Configuring a dAPI is not a complex task. The provider needs to set dAPI Endpoints and how Endpoints map to external APIs by setting a Base URL, paths and authentication schemes. Various rules can be set to handle external service malfunction like load-balancing and failover, circuit-breaker mechanisms, rate limits, and more. The Sether 2.0 protocol is built for easy adoption, especially from the API provider side. Current oracle solutions constrain providers to accept payment for their services in the native oracle cryptocurrency (e.g., LINK, BAND, etc.). However, due to compliance, accounting, and legal reasons, accepting cryptocurrency as payment is not an option for most API providers. Sether 2.0 allows providers to keep accepting payments as they are today. The SETH2 token is not involved in dAPI service subscriptions. Providers are free to use any currency they want, and the subscription agreement between the provider and the consumer is made off-chain. The SETH2 token will be used for voting power and staking in trust pools. Features Sether 2.0 brings a lot of new features targeted at dAPI providers. It is more than a typical proxy that forwards API calls to backend services. It's a full-fledged API Gateway that interacts with different microservices to provide consumers a single interface that improves response times, saves bandwidth, and delivers a better user experience.

Dear all, These days there are many discussions which will bring a lot of conclusions on the following topics: - The platform we have today with its functionalities – roles, positioning in what we would like to achieve. - What we would like to achieve for our core data oracle functionality - Our own blockchain or not - All the details regarding our repositioning and full focus on the blockchain space – how we will accelerate this, choosing the partners for community building, for introducing us to different ecosystems, for creating the new awareness, for exchanges In all this period we have improved our data oracle technical capability, we most likely getting close to the moment we can shift our entire strategy towards this direction. Updates will start to be published from this week as discussed: description of the platform both technical and functional in continuation of the product description, than data oracle positioning and continuing with each and every decision we will reach this period and why we have concluded this way.

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New #Sether services available now: ✅Data Insights ✅Brand Voice ✅Data Oracle Check it out: 👇

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Draft packages – probably some more options will be available ENTERPRISE - Brand Voice – 750 SETH/month • 5000 – 12000 keywords • Unlimited number of users • Own cloud data lake • Advanced security • Support for custom features, including custom data sources • Reporting • Disable posts on certain data sources • Delete mentions • Period comparison • Custom time filtering • Unlimited buckets • Widgets download - Data Insights – 1000 SETH/month • 5000 – 12000 keywords • Unlimited number of users • Support for custom features • Custom advanced reporting - Brand Voice + Data Insights – 1250 SETH/month STANDARD Entrepreneur - Brand Voice – 50 SETH/month • Max 1000 keywords • Max 2 users • Max 5 buckets • Limited time filtering – daily, weekly, monthly, yearly - Data Insights – 80 SETH/month • Max 1000 keywords • Max 2 users - Brand Voice + Data Insights – 100 SETH/month Professional - Brand Voice – 100 SETH/month • Max 5000 keywords • Max 5 users • Max 10 buckets • Limited time filtering – daily, weekly, monthly, yearly • Import/export feature • Category depth 2 • Unbranded feature - Data Insights – 150 SETH/month • Max 5000 keywords • Max 5 users - Brand Voice + Data Insights – 200 SETH/month Data Oracle – 15 SETH/ GB of data CUSTOM PROJECT – Contact us Example: - KPI Monitoring across all channels – Set the campaign KPIs and the agreement with your agency in Sether smart contract, allocate the necessary token budget and use the Data Oracle feature to gather your relevant data - Automatic rewarding – Set the agreement in Sether smart contract, allocate the necessary token budget, use the Brand Voice feature to monitor closely all the activity and activate the contract once fulfilled - Any other type of custom project

Dear all, Please find below the update: Materials The materials on the Brand Voice service are starting to take shape. Both on our homepage and in a series of infographics. I am attaching one and some others will follow. As announced the website will be re-arranged based on these services and we hope to complete this by the end of the month. Together with the free demo environment. Meanwhile the sales process is continuing, and we hope to add more customers soon. We are confident that once we will manage to have PR from customers, everything will accelerate. We need to raise awareness on all our services in parallel – brand voice, audience profiling, campaign management, influencers management, data oracle. For the data oracle service, we will push a lot this year.

Dear all, This will be the direction of communication for the platform – as a business use. SETHER – Superdata to power your business/marketing. There are literally loads of information being born every single moment. As a matter of fact, 90% of the data on the internet has been created in the last four years. Businesses, devices, and people altogether have now all become data factories that are rolling out bountiful amounts of information on the web every single day. The extent of unrefined, unstructured data might be overwhelming, and it can end up taking a toll on your marketing strategy and endeavors, if not properly dealt with. Sether counteracts this issue by assisting you navigate through extensive data, deciphering all the information, all while helping you uncover consumer preferences, essential customer traits and patterns, trends, correlations, and other relevant insights. Sether offers you superdata. Superdata to power your business. Sether acts as a superdata omnichannel and digital marketing assistant. Basically, our AI strategies and algorithms allow you to process data that comes from multiple channels, from social media activity, media incidences, and affinities, to cloud storages, all by means of of our dynamic search and insights tool/module. Sether also acts as a digital marketing assistant, allowing you to deep dive into fine tuning your marketing efforts altogether. With Sether’s Brand Voice functionality you can: Identify and analyze high-traffic keywords (for effective PPC, SEO and Content Marketing Campaigns) Identify trends (from customer behaviors to buying patterns, analyze how information changes over time) Get new, high-converting content ideas based on exactly what your audience is interested in (insights into your audience’s media affinities) Maintain a competitive advantage when it comes to your competition (by getting fresh keyword data whenever you need it) Find the most befitting Influencers for your business (in correlation to your audience’s affinities) Save time by managing all your keywords or keywords lists (with the most up-to-date metrics, all in one place) Get in-depth Sentiment analysis – because there should be no second-guessing where people stand for your brand (by tracking your media mentions and reviews) AND MUCH MORE… Basically, we adjust and tailor our services so that you can get all the relevant information for your business. Our customizable services have been thought with your needs in mind and therefore, we can develop highly personalized tools or widgets to help you with your every marketing need.

Dear all, Please find below the update: 1. Materials The materials for Brand Voice tool and the partnerships materials for the Sether Oracle are in progress and we expect to be able to communicate properly on these services in maximum 2 weeks. We are planning to contact and propose custom collaborations on the data oracle side with a big number of players in different industries. 2. Token We have established the opening of this first market to happen Wednesday or Thursday this week. After we will open this first market, we will monitor and analyze the results for a few month in order to draw conclusions about the next markets to open. 3. One mention to be made – the only Sether admin/communicator in the Telegram group is the account from which we are posting these updates.

Dear all, Please find below the update: 1. Development – the platform development, in its new functional goals is completed, we have now all the needed tools and functionalities to serve any entity which has a need in collecting, monitoring and analyzing data coming from multiple channels. On the development side there were constant updates regarding functionality, but just to do a briefing, we can offer the following: - Sether API calls - Social marketing specialized Data Oracle - Sether Brand Voice – collecting, monitoring and analyzing social media mentions. As example: a company has 20 brands or more in its portfolio. For each of the brands there are specific keywords used by people when referring the brand in different social media channels. Per each brand could be around 700 to 1000 keywords to be monitored across all channels. Therefore a company would want to see how each brand is performing in terms of brand voice – mentions volumes, sentiment, hot topics, to compare with other internal brands and to compare everything with the competition. Also there is a need for flexibility in dashboarding – for instance if there is some paid contest/campaign for a brand you need to see your dashboard with these mentions but also without them so you can get the organic growth. Sether Brand Voice tool is a business exemplification on what could be built on top of the collected data. - Sether Insights – offering insights on your audience: - Demographics - Socioeconomics - Media Affinity - Personality - Buying mindset - Online habits - Interests This tool is based on the same data, but focused more on the marketing research part. Large companies usually know very well their audience, but still they cannot keep up with the new content outlets which could be of interest for them to use them as micro-influencers for instance. They could find out automatically what are the content preferences of their audience, their favorite influencers and how these preferences are changing in time. But for a medium to smaller company or a newcomer in a market, this could be a powerful tool to determine their possible audience. In the sense that for instance knowing their competition, they can analyze their audience, draw conclusions and target the right persons with the marketing. - Sether Custom Projects – similar with the examples above, we can support companies in many directions which are using such type of data – rewarding influencers through smart contracts based on their contribution, rewarding agencies through smart contracts based on their performance. We are a on stop shop for social media analysis. The focus for this year will be on sales, on offering and integrating our APIs in different technical ecosystems through partnerships, on proposing our token as an accepted marketing token, on creating custom projects with the interested entities. 2. Token We are going to open markets for the token, so any entity wanting to use the token to be able to do that. The plan was to have the first one in the last week of December, but it was delayed a little by the exchange. We hope to have it in place this week. Our usage target will be both companies from the blockchain space and companies/individuals which are not familiar with this space and for which we need to create some mechanism for the seamless token usage. 3. Community We need to bring in new people, more technical and business oriented. It is a tough goal, but it has to be done in order to support properly the efforts to create awareness around our platform and functionalities. We are thinking here also of a new communication form – maybe a dedicated forum or similar environments. Together with this we have to find a new way to administer the current Telegram channel, which does not serve properly any mean. We are going to assess some options and come back on this one.

Hello. The new functionalities started to be migrated on production. You can now log in and already see everything related to audience insights around a keyword. Please use Username and Pass and not log in with social media accounts. Also once you create a keyword project, give it time to bring the data. The first data gathering takes time and afterwards it will just bring and add the new data in.

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Sether Platform architectural and functional: Sether Mentions Analytics • Share of voice for brands • Competition analysis • Mentions visualization • Sentiment analysis • Bulk keywords import mechanism • Hot trends • Tag cloud Sether Insights for brand audience • Demographic analysis • Buy Interest analysis • Media affinity • Personality analysis • Micro influencers ecosystem Sether Campaign KPI Monitoring • Single dashboard KPI Monitoring for the add campaigns Sether Data Oracle • Sether API Calls

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