Projects & project migration.
25 May 2021, 15:08
Projects & project migration
Users can organize their work into projects and all the configurations and keywords hierarchies from one project can be exported and imported into another project belonging to the same user or to any other user.
Collaboration
Users can invite other users to collaborate on the same project. There are “Editor” and “Viewer” roles, allowing certain users configure keywords and others just visualizing dashboards.
Export
All the widgets can be exported and downloaded so the users can integrate them into offline reports.
Data Insights
Using the Data Insights module, one can do an in-depth analysis of his social media audience. Using advanced aggregation techniques and AI algorithms, raw social media data is transformed into powerful insights:
Demographics
This section splits the analysed audience into following charts:
• Distribution by Age
• Distribution by Gender
• Distribution by Country
• Distribution by City
Social-Economics
Widgets that show the following:
• Education level of targeted audience
• Job industries of targeted audience
• Languages spoken
• Distribution of sentiment across audience’s mentions
• Main domains of interest
Influencers
There are determined two types of influencers:
• Actual Social Media influencers existing in the analysed audience. They are determined by their social media numbers (likes, views, shares, etc.);
• Audience influencers. Determined with a betweenness centrality algorithm. They represent the influencing nodes in the analysed audience based on their relationships.
Personality
Personality insights determined by a personality profiling algorithm. A radio chart presents the distribution of the Big5 personality traits: Openness, Conscientiousness, Extraversion, Neuroticism and Agreeableness. Each trait is split furthermore into its personality dimensions.
Interests
• User likes
• Hashtags
• Mentions
• WordCloud
• Topic modelling
Media Affinity
Most frequent personal blogs, travel companies, brands, political parties, authors, companies, etc. liked across the audience.
Data Oracle
Off-chain and on-chain APIs that offer access to the social media metrics and insights discovered by the Sether modules, to external applications. This module offers users a way of building decentralized and transparent applications over social media data.
Off-chain API
RESTful API that provides access to social media metrics and data aggregations determined by Sether.
Blockchain API
Solidity API and event listening module integrated with Ethereum Blockchain. Features the same methods as the RESTful API but makes them available in smart contracts.
Administration dashboard
Social media connections and keywords configuration can be made visually on Sether’s main web application by API consumers. Here they can also track their API usage, expenses and configure billing details.
Examples of AI Algorithms used so far
Brand Voice
Sentiment analysis
Topic detection
Location mining
Data Insights
Face detection
Location detection
Personality prediction
Sentiment &Category mining
Topic detection